Bullying with the use of tourism has failed

China’s attempts to hold its tourists hostage have yet again failed, Japan being a case in point. Taiwan is familiar with this bullying tactic: In hindsight, hysterical outbursts from Beijing helped Taiwan to control the COVID-19 pandemic in 2019.

The region is no stranger to Chinese bans on tourism. In an attempt to punish and sabotage Seoul for allowing Washington to deploy the Terminal High Altitude Area Defense missile system, China banned group tours to South Korea in 2017. Not only did it fail to push Seoul to succumb, US-South Korea security cooperation has improved under successive administrations in Washington.

Although China remains one of its top three sources of tourists, South Korea has since de-risked, with Chinese tourists at roughly 23 percent of the total, down from 47 percent in 2017.

Taiwan experienced a ban on individual tourists from China in the middle of 2019. That was a ploy to hurt the local economy to punish views that the Chinese Communist Party leadership did not condone.

However, the ban helped then-president Tsai Ing-wen (蔡英文) better control the COVID-19 pandemic.

Through Taipei’s effective control of the pandemic, the nation won global praise and significantly boosted its soft power through the “Taiwan Can Help” campaign.

China’s ban gave Tsai the mandate to diversify Taiwan’s tourism industry from reliance on Chinese visitors. She aggressively pivoted to welcome others in the region, including Japanese, South Korean and Southeast Asian tourists. Despite a short-term drop in tourism revenue, the figures have rebounded and have been supplemented by tourists from elsewhere.

This is a lesson that Japan has already learned from, as it focuses on tourism from nations other than China. Chinese efforts to coerce the administration of Japanese Prime Minister Sanae Takaichi into toeing its line have backfired.

What is striking is the positive political effects that the Taiwan and Japan bans have brought. In the case of Japan, not only has Takaichi’s defiance in not kowtowing to Chinese President Xi Jinping’s (習近平) line following the ban boosted her popularity, it has also given her the perfect ammunition to address and resolve tourism issues that she and her allies campaigned on.

Not only has Takaichi’s public approval rating soared to a record 75 percent weeks after China’s ban, Japan’s partnership with Taiwan has blossomed. Just last week, a delegation of 30 Japanese lawmakers visited Taiwan, including ruling-party heavyweights who previously had been seen taking a friendlier stance toward China, such as former Japanese foreign and defense minister Taro Kono.

If such bullying tactics are aimed at isolating Taiwan, it has only brought the nation closer to its key democratic partners. What is apparent is how limited the effect of tourism bans are and how Chinese aggression is putting the global spotlight on Taiwan.

As Beijing continues to unilaterally disrupt regional peace through its armed forces, including this week’s “Justice Mission 2025” live-fire drills around Taiwan, it will only draw more condemnation from its neighbors, highlight the security risk that it poses, and push its neighbors to edge away from the Chinese economy and its consumers.

This article was previously published on Taipei Times on January 02, 2026.